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13.05.2015 News  

Kantar: iOS punktet wg. iPhone6 gegen Android

Kantar berichtet wie folgt:
“The latest smartphone sales data from Kantar Worldpanel ComTech for 1Q15 shows that the popularity of Apple iOS continued to grow in Europe’s five largest countries, reaching a 20.3% share – 1.8 percentage points higher than in 2014. Europe’s big five markets are Great Britain, Germany, France, Italy, and Spain.”

Laut den Marktforschern sind diese Effekte eindeutig auf den Erfolg des iPhone 6 und iPhone 6 Plus in Europa zurückzuführen: “On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched to iOS from Android. […] Across Europe, Android’s share declined by 3.1 percentage points compared to last year, to 68.4%, as iOS rose by 1.8%.”

Ein weiteres interessantes Ergebnis: “A week after the Microsoft developer conference kicked off, it is notable that Windows’ market share has grown little during the past year in the U.S. and the EU big five — with the exception of France where market share grew to 14.1% in 1Q15.”

Zum Kantar Worldpanel ComTech dataviz.